ABOUT US

I didn't discover eyewear. I grew up inside the business of it.

Dinner conversations at my house weren't about school. They were about frame samples, distributor margins, and retail strategy. My father built Opium, one of India's leading optical chains, and brought brands like Cartier, Mont Blanc, Oakley, and Maybach to the country.

I saw how eyewear moved. But I also saw how it was treated like inventory, not identity. Then I left. Engineering school. Eight years in Chicago and New York doing management consulting. I learned to see systems. And I kept noticing: other categories had figured out aspiration. Watches. Sneakers. Bags. They weren't just functional, they meant something. Eyewear, especially back home, still felt transactional.

When I returned to India, the gap was impossible to ignore. Plenty of eyewear. Mass-market brands optimized for volume. Overpriced imports performing luxury. Legacy optical stores where buying glasses felt like a chore.

But no one building thoughtfully for the person who wanted design, quality, and a brand that didn't insult their intelligence.

So I started watching. Six months in showrooms, warehouses, backrooms, and stores. I sat with opticians. Studied how customers actually chose frames. And one pattern kept repeating: people wanted something distinct, but the market kept giving them safe and forgettable.

My father and I along with the only Indian designer formally trained in sunglass design in Italy spent over a year prototyping. We obsessed over the details most brands skip. Why certain shapes feel right on Indian faces. How to design nosepads that don't slide or destroy makeup. What makes acetate feel premium versus cheap.